52 titels gevonden in Marketing Engels Paperback vanaf € 11,95
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Coen Luijten, Joris van Dooren
Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights. This doesn’t matter, if they grow...
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Maarten Leyts
Generatiedenken is geen wetenschap, maar wel een betrouwbaar kader voor een succesvolle marketing-, communicatie- en productstrategie. Generation Y is ondertussen de meest beschreven...
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Michael Humblet
The biggest hurdle between you and your plans for growth is this: nobody knows you. This is true if you’re a freelancer, an employee, an executive, even a company founder. You may be going...
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Bert Van Thilborgh
In TRENDSURFING, trendwatcher Bert Van Thilborgh guides you through the processes of change in our rapidly evolving, highly volatile and deceptively ambiguous world. In this methodological...
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Seema Sharma
How AI changes the face of the creative industry
Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativity and the future of work in the...
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Vincent Vermeulen
Vincent Vermeulen, oprichter en directeur van School for Butlers & Hospitality, is binnen zijn familie de vierde generatie die zijn sporen verdiende in de hospitality- sector. Na zijn...
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Gerbrand Rustenburg
The new ‘sense of urgency’ in the business world of the 21st century demands an operational approach to strategic problems. This handbook deals systematically and in a practical way with key...
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Clo Willaerts
This step-by-step marketing approach makes it ever so easy to apply content marketing concepts. Take your content marketing skills to the next level with this comprehensive handbook. Inside,...
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Ansgar John Brenninkmeijer
C&A was set up in Sneek in 1841 by the brothers Clemens & August Brenninkmeijer, but the real breakthrough that led to almost a century of success took place in Amsterdam 65 years...
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David Snellenberg
Advertising is far more than a 30-second commercial on TV. It’s everything you do to lure people into different behaviours, into other perspectives, or different opions. You’re advertising...
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Wina Smeenk
Societal challenges are urgent and affect everyone, including politicians, citizens, government officials, business professionals, NGOs, designers and researchers. Understanding and...
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Christian Byrge
Today, leaders and employees are expected to demonstrate increased creativity in their work. However, many lack the skills to be creative on command or challenge conventional thinking. This...
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Thomas van Ryckeghem, Tim Vandervaeren
Are you a professional often involved with brands and their visual communication, but not really a designer? Do you want to better understand how brands communicate? Do you often need to...
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Roland van der Vorst
The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and...
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Marc Andrews, Matthijs van Leeuwen
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and...
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Anne Miltenburg
Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning...
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Ingeborg Bloem, Klaus Kempenaars
This book is about the visual display for protest. Focusing on the protest organizations skills to show branding. A reference tool, that reflects on current protest developments in context...
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Michael Beverland, Pinar Cankurtaran
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
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Abigail Baldwin, Chloé Baldwin
Are you a female entrepreneur aiming to reach your highest potential? Then this is the book you need! Authored and designed by Abigail and Chloe Baldwin—dynamic twin sisters and successful...
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Grewal
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today:...
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Publications
The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of...
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Maclaran
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
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Crane
Provide your students with practical insights, strategies, and tips on how applying marketing concepts can increase the chances of new venture success
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Nancy R. Lee, Philip Kotler, Julie Colehour
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and...
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Robert M. Schindler
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices.
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Bonita Kolb
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
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Samit Chakravorti
A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.
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Danny Moss, Barbara DeSanto
Explores the essential role of managerial theory and practice within the public relations/communications function of organizations.
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McKenzie-Mohr
Shows how social marketing can be successfully used to change environmental behaviour
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Blakeman
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
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Blythe
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key...
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Baron
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.
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