Brand design and graphic identity

Are you a professional often involved with brands and their visual communication, but not really a designer? Do you want to better understand how brands communicate? Do you often need to advise or manage designers? Or would you like to start as a designer yourself? This book aims to bridge the gap between business and creativity in visual communication. To eliminate the noise in visual communication as much as possible, we provide managers and graphic designers a common language to communicate about their design needs. The book covers topics such as basic principles of branding and design, creating a visually strong brand, and tips and tricks to improve design. Along with practical examples and case studies, we provide valuable insights and advice on how to create a cohesive brand identity that resonates with audiences and stands the test of time. This book is an essential guide for marketers, entrepreneurs, communication professionals, designers and business leaders looking to build a strong and recognizable brand. In addition, Brand design & graphic identity offers interesting insights for designers working with managers.