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Paperback | September 2023 |
Beoordeel dit boek als eerste!Beschrijving
This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
Specificaties
- Auteur
- Tilde (Copenhagen Business School, Denmark) Heding, Charlotte F. (Copenhagen Business School, Denmark) Knudtzen, Mogens Bjerre
- Uitgever
- Taylor & Francis Group Limited
- ISBN
- 9780367172589
- Bindwijze
- Paperback
- Publicatiedatum
- September 2023
- Categorie
- Studieboek
- Taal
- Engelstalig
- Aantal Pagina's
- 338
Beschrijving
This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
Schrijf een recensie
Specificaties
- Auteur
- Tilde (Copenhagen Business School, Denmark) Heding, Charlotte F. (Copenhagen Business School, Denmark) Knudtzen, Mogens Bjerre
- Uitgever
- Taylor & Francis Group Limited
- ISBN
- 9780367172589
- Bindwijze
- Paperback
- Publicatiedatum
- September 2023
- Categorie
- Studieboek
- Taal
- Engelstalig
- Aantal Pagina's
- 338
