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The biggest hurdle between you and your plans for growth is this: nobody knows you. This is true if you’re a freelancer, an employee, an executive, even a company founder. You may be going... MeerPaperback|April 2021Niet beschikbaar
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The new ‘sense of urgency’ in the business world of the 21st century demands an operational approach to strategic problems. This handbook deals systematically and in a practical way with key... MeerPaperback|Oktober 2015Niet beschikbaar
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The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and... MeerPaperback|September 2017Voor 21.00 besteld, morgen in huis.
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Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and... MeerPaperback|Januari 2019Voor 21.00 besteld, morgen in huis.Actie: Geen verzendkosten!
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Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning... MeerPaperback|December 2017Voor 21.00 besteld, morgen in huis.Actie: Geen verzendkosten!
31,99
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This book is about the visual display for protest. Focusing on the protest organizations skills to show branding. A reference tool, that reflects on current protest developments in context... MeerPaperback|Oktober 2019Voor 21.00 besteld, morgen in huis.Actie: Geen verzendkosten!
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This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a... MeerPaperback|September 2023
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A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today:... MeerPaperback|Februari 2023
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The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of... MeerPaperback|Januari 2023
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Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume. MeerPaperback|Januari 2023
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An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. MeerPaperback|December 2021
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Shows how social marketing can be successfully used to change environmental behaviour MeerPaperback|Januari 2023
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A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions. MeerPaperback|Januari 2023
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With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key... MeerPaperback|Januari 2023
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Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance. MeerPaperback|Januari 2023
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A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues... MeerPaperback|Januari 2023
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Costas Papaikonomou is one of the founders of Happen.com, one of the fastest growing creative innovation agencies of the 21st century. A career in innovation – studying, dreaming, creating,... MeerPaperback|Mei 2015Voor 21.00 besteld, morgen in huis.
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Selling is the core activity of every business. However, in many cases sales results can be improved. Not, as is usually believed, by training individual sales professionals in new skills,... MeerPaperback|Oktober 2008Niet beschikbaar
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Grow Your Business Fast—And Still Have Fun! Of all the challenges entrepreneurs face, scaling their business is one of the hardest, and the marketing department often bears the brunt when... MeerPaperback|November 2020Voor 21.00 besteld, morgen in huis.
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Experience Design, the enterprise of creating immersive worlds around people seems to be the biggest star in today's marketing firmament. No other medium is more promising in connecting... MeerPaperback|November 2018Voor 21.00 besteld, morgen in huis.Actie: Geen verzendkosten!
39,99
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Five to ten years form now the majority of all advertising, including TV, radio, print, and outdoor advertising, will be bought through digitla automated trading systems. Imagine a world... MeerPaperback|Augustus 2017Niet beschikbaar
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