96 titels gevonden in Marketing Engels vanaf € 7,47
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Antonio Banderas
A potential customer is browsing your Facebook page, taking a look at customer comments and your posts, and they decide to reach out to your chatbot. While you may think a basic Hello is...
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Erik Van Heuven
How can department stores regain their appeal? What do retail and showbiz have in common? Why is food the new fashion?Brands such as Galeries Lafayette, Harrods or De Bijenkorf appeal to the...
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Niels Vandecasteele, Stefan Doutreluingne
How can you turn your customers into ambassadors for your brand? How can you map out your own network? How can you achieve maximum results with limited resources? Ambassadorship is the best...
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Clo Willaerts
Al jarenlang hebben trendrapporten de mond vol over de populariteit van webvideo's. Jaar na jaar genoten meer mensen van filmpjes op YouTube of TikTok, of namen ze deel aan livestream events...
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Jorg Snoeck, Pauline Neerman
The award-winning retail handbook, The Future of Shopping: Where Everyone is a Retailer (2018 Management Book of the Year) is back in a new, updated edition. Since it was first published, we...
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Hanan Challouki
In an increasingly diverse society, companies and governments are constantly looking for ways to communicate efficiently and broaden their target audience. The difference between the...
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Friederike Niehoff, Aleksandra Pilniak
Did you know that 93% of all customer experience programs fail? Read this book to make sure you make it into the 7% that do succeed.
Whether you are just getting started with CX or have...
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Clo Willaerts
This step-by-step marketing approach makes it ever so easy to apply content marketing concepts. Take your content marketing skills to the next level with this comprehensive handbook. Inside,...
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Clo Willaerts
How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising?...
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Ansgar John Brenninkmeijer
C&A's Secret Formula Rediscovered
C&A was set up in Sneek in 1841 by the brothers Clemens & August Brenninkmeijer, but the real breakthrough that led to almost a century of...
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Coen Luijten, Joris van Dooren
Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights. This doesn’t matter, if they grow...
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Mohamed Bouker, Frank Geelen, Nart Wielaard
Leading next-generation decision-making in a data-driven organization
Like in Formula-1 racing, decision-making is crucial for business success and can be the difference between a checkered...
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Maarten Leyts
Generatiedenken is geen wetenschap, maar wel een betrouwbaar kader voor een succesvolle marketing-, communicatie- en productstrategie. Generation Y is ondertussen de meest beschreven...
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Maarten Leyts
Generatiedenken is geen wetenschap, maar wel een betrouwbaar kader voor een succesvolle marketing-, communicatie- en productstrategie. Generation Y is ondertussen de meest beschreven...
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Michael Humblet
The biggest hurdle between you and your plans for growth is this: nobody knows you. This is true if you’re a freelancer, an employee, an executive, even a company founder. You may be going...
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Bert Van Thilborgh
In TRENDSURFING, trendwatcher Bert Van Thilborgh guides you through the processes of change in our rapidly evolving, highly volatile and deceptively ambiguous world. In this methodological...
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Katelijn Quartier
With the advent of e-commerce, the role that physical stores play changed dramatically. Their right to exist is not in question, but the need for a different design for these stores is high....
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Seema Sharma
How AI changes the face of the creative industry
Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativity and the future of work in the...
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Vincent Vermeulen
Vincent Vermeulen, oprichter en directeur van School for Butlers & Hospitality, is binnen zijn familie de vierde generatie die zijn sporen verdiende in de hospitality- sector. Na zijn...
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Outsourcing is here to stay. It is inextricably linked to the globalization of business. International trade networks continue to connect the worlds economies and organizations ...
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Anouk Pappers, Maarten Schafer
We started a storytelling expedition around the world, meeting 'people with a vision' and 'brands with a purpose'. We write their stories in a narrative context to facilitate word-of-mouth. ...
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Gerbrand Rustenburg
The new ‘sense of urgency’ in the business world of the 21st century demands an operational approach to strategic problems. This handbook deals systematically and in a practical way with key...
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Diane Nijs
`Making change happen is an important challenge strategists face today. Not only do many of our organizations need change, whole industries and systems need to transform in order to survive...
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Mike Hoogveld
The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments...
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Clo Willaerts
This step-by-step marketing approach makes it ever so easy to apply content marketing concepts. Take your content marketing skills to the next level with this comprehensive handbook. Inside,...
Meer
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Ansgar John Brenninkmeijer
C&A was set up in Sneek in 1841 by the brothers Clemens & August Brenninkmeijer, but the real breakthrough that led to almost a century of success took place in Amsterdam 65 years...
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David Snellenberg
Advertising is far more than a 30-second commercial on TV. It’s everything you do to lure people into different behaviours, into other perspectives, or different opions. You’re advertising...
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Wina Smeenk
Societal challenges are urgent and affect everyone, including politicians, citizens, government officials, business professionals, NGOs, designers and researchers. Understanding and...
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Christian Byrge
Today, leaders and employees are expected to demonstrate increased creativity in their work. However, many lack the skills to be creative on command or challenge conventional thinking. This...
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Thomas van Ryckeghem, Tim Vandervaeren
Are you a professional often involved with brands and their visual communication, but not really a designer? Do you want to better understand how brands communicate? Do you often need to...
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Steven Van Belleghem
This book shows you how to build a customer-oriented corporate culture. Turn your rough diamond into a beautiful shiny jewel. Many companies have the intention to be customer-oriented, but...
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Clo Willaerts
Clo Willaerts explains how online conversations can be observed, influenced and transformed into conversions, resulting in the kind of return on investment everybody likes: lower costs and...
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With more than 52 million members, fitness is the largest sport in Europe. However, with a penetration rate of around 15% of total population, the market has not yet reached its full...
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Roland van der Vorst
The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and...
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Sandra Derksen
A lot of therapists, coaches, counsellors and healers with a practice crave financial stability and abundance, but they don't know how to establish that. Apart from feeling insecure and...
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Marc Andrews, Matthijs van Leeuwen
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and...
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Anne Miltenburg
Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning...
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Rik Vera
Technology continues to change the world. In order to keep evolving as a manager, you have to find inspiration in that world. You have to have the courage to read the signals, to fully...
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Steven Van Belleghem
We are now entering the third phase of digitalization: the phase of far-reaching automation and artificial intelligence. This shift will radically change the relationship between companies...
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