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With more than 52 million members, fitness is the largest sport in Europe. However, with a penetration rate of around 15% of total population, the market has not yet reached its full... MeerHardback|April 2017
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Radiate optimism, positivity and energy. Be loyal to your customers (& they will be loyal to you). Never forget to ask what you can do for your customer. While many companies intend to... MeerHardback|Oktober 2023Levertijd: 2-3 werkdagenActie: Geen verzendkosten!34,99
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The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research... MeerHardback|Januari 2023
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A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today:... MeerHardback|Februari 2023
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Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way,... MeerHardback|Februari 2023
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Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such... MeerHardback|Februari 2023
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Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the... MeerHardback|Februari 2023
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This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay... MeerHardback|Februari 2023
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The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and... MeerHardback|Februari 2023
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Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning... MeerHardback|Februari 2023
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This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future... MeerHardback|Februari 2023
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'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in... MeerHardback|December 2022
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