26 titels gevonden in Marketing 2023 Engels vanaf € 7,47
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Friederike Niehoff, Aleksandra Pilniak
Did you know that 93% of all customer experience programs fail? Read this book to make sure you make it into the 7% that do succeed.
Whether you are just getting started with CX or have...
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Clo Willaerts
This step-by-step marketing approach makes it ever so easy to apply content marketing concepts. Take your content marketing skills to the next level with this comprehensive handbook. Inside,...
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Ansgar John Brenninkmeijer
C&A's Secret Formula Rediscovered
C&A was set up in Sneek in 1841 by the brothers Clemens & August Brenninkmeijer, but the real breakthrough that led to almost a century of...
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Maarten Leyts
Generatiedenken is geen wetenschap, maar wel een betrouwbaar kader voor een succesvolle marketing-, communicatie- en productstrategie. Generation Y is ondertussen de meest beschreven...
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Maarten Leyts
Generatiedenken is geen wetenschap, maar wel een betrouwbaar kader voor een succesvolle marketing-, communicatie- en productstrategie. Generation Y is ondertussen de meest beschreven...
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Bert Van Thilborgh
In TRENDSURFING, trendwatcher Bert Van Thilborgh guides you through the processes of change in our rapidly evolving, highly volatile and deceptively ambiguous world. In this methodological...
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Katelijn Quartier
With the advent of e-commerce, the role that physical stores play changed dramatically. Their right to exist is not in question, but the need for a different design for these stores is high....
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Seema Sharma
How AI changes the face of the creative industry
Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativity and the future of work in the...
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Clo Willaerts
This step-by-step marketing approach makes it ever so easy to apply content marketing concepts. Take your content marketing skills to the next level with this comprehensive handbook. Inside,...
Meer
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Ansgar John Brenninkmeijer
C&A was set up in Sneek in 1841 by the brothers Clemens & August Brenninkmeijer, but the real breakthrough that led to almost a century of success took place in Amsterdam 65 years...
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Wina Smeenk
Societal challenges are urgent and affect everyone, including politicians, citizens, government officials, business professionals, NGOs, designers and researchers. Understanding and...
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Christian Byrge
Today, leaders and employees are expected to demonstrate increased creativity in their work. However, many lack the skills to be creative on command or challenge conventional thinking. This...
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Thomas van Ryckeghem, Tim Vandervaeren
Are you a professional often involved with brands and their visual communication, but not really a designer? Do you want to better understand how brands communicate? Do you often need to...
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Steven Van Belleghem
This book shows you how to build a customer-oriented corporate culture. Turn your rough diamond into a beautiful shiny jewel. Many companies have the intention to be customer-oriented, but...
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Steven Van Belleghem
Radiate optimism, positivity and energy. Be loyal to your customers (& they will be loyal to you). Never forget to ask what you can do for your customer. While many companies intend to...
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Rudy Moenaert, Henry Robben
The Customer Leader makes your favorite management books obsolete. You can start emptying and rearranging your bookcase and make room for the Customer Leader. The Customer Leader is an...
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Nancy R. Lee, Philip Kotler, Julie Colehour
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and...
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Robert M. Schindler
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices.
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Samit Chakravorti
A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.
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Zubin Sethna
This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
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Tracy L. Tuten
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook...
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Friederike Niehoff, Aleksandra Pilniak
Wist jij dat 93% van alle customer experience programma's mislukken? Lees dit boek om ervoor te zorgen dat jouw programma tot de 7% behoort die wél slaagt.
Of je nu net pas begint met CX of...
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Katelijn Quartier
This Big Book helpt je beslissingen nemen bij het ontwerpen van winkels. Met de komst van e-commerce is de rol die fysieke winkels spelen dramatisch veranderd. Hun bestaansrecht staat niet...
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Laurence Jacobs
Vrouwen vormen meer dan de helft van de wereldbevolking, maar slechts een kwart van hen vindt de weg naar een carrière in de technologische sector. Waarom is dat zo? En waarom verlaat meer...
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