23 titels gevonden in Reclame Engels vanaf € 21,00
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Jan van den Bergh
Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of...
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Jan van den Bergh
Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of...
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Marc Andrews, Matthijs van Leeuwen
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and...
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Dawes
This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like...
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Benzo
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them...
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Benzo
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them...
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McQuarrie
An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills.
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Hulten
Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to...
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Joanne Blannin
The perfect guide for pre-service teacher education students, in both primary and secondary education, to help you use technology in your classroom to effectively support your students'...
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Russell W. Belk, Eileen Fischer, Robert Kozinets
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and...
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Spiller
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that...
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Spiller
A step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales...
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Spiller
A step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales...
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Hackley
Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and...
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Kaden
Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent...
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de Mooij
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of...
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Rose Leahy, Pio Fenton, Holly Barry
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their...
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Rose Leahy, Pio Fenton, Holly Barry
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their...
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Annmarie Hanlon
A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives to planning resources and presenting your work.
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Burgess
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the...
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Hanlon
This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning...
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Hanlon
This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals...
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Annmarie Hanlon
An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.
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