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Hardback | Januari 2023 |
Beoordeel dit boek als eerste!Beschrijving
Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.
Specificaties
- Auteur
- Hulten
- Uitgever
- SAGE Publications Ltd
- ISBN
- 9781526423245
- Bindwijze
- Hardback
- Publicatiedatum
- Januari 2023
- Categorie
- Studieboek
- Taal
- Engelstalig
- Aantal Pagina's
- 240
Beschrijving
Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.
Schrijf een recensie
Specificaties
- Auteur
- Hulten
- Uitgever
- SAGE Publications Ltd
- ISBN
- 9781526423245
- Bindwijze
- Hardback
- Publicatiedatum
- Januari 2023
- Categorie
- Studieboek
- Taal
- Engelstalig
- Aantal Pagina's
- 240
