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This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning... MeerHardback|Februari 2023
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This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals... MeerHardback|Februari 2023
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The perfect guide for pre-service teacher education students, in both primary and secondary education, to help you use technology in your classroom to effectively support your students'... MeerPaperback|December 2022
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In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that... MeerHardback|Februari 2023
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The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the... MeerHardback|Februari 2023
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Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of... MeerHardback|Februari 2023
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Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to... MeerHardback|Januari 2023
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An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their... MeerHardback|December 2022
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A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives to planning resources and presenting your work. MeerPaperback|December 2022
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An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics. MeerHardback|Januari 2023
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A step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales... MeerHardback|Februari 2023
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A step-by-step "how-to" guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales... MeerPaperback|Februari 2023
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Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and... MeerHardback|Februari 2023
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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like... MeerHardback|Februari 2023
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Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand's... MeerHardback|Februari 2023
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Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of... MeerEPUB met digitaal watermerk|April 2013Download direct dit e-BookActie: Geen verzendkosten!21,99e
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Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of... MeerEPUB met digitaal watermerk|April 2015Download direct dit e-BookActie: Geen verzendkosten!21,99e
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Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and... MeerPaperback|Januari 2019Levertijd: 1-2 werkdagenActie: Geen verzendkosten!24,99
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Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them... MeerHardback|Januari 2023
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Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and... MeerPaperback|December 2022
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An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills. MeerPaperback|Januari 2023
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Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them... MeerPaperback|Januari 2023
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An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their... MeerPaperback|December 2022
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Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent... MeerPaperback|Januari 2023
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