44 titels gevonden in Marketing 2020 Engels vanaf € 7,99
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Antonio Banderas
A potential customer is browsing your Facebook page, taking a look at customer comments and your posts, and they decide to reach out to your chatbot. While you may think a basic Hello is...
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Erik Van Heuven
How can department stores regain their appeal? What do retail and showbiz have in common? Why is food the new fashion?Brands such as Galeries Lafayette, Harrods or De Bijenkorf appeal to the...
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Mohamed Bouker, Frank Geelen, Nart Wielaard
Leading next-generation decision-making in a data-driven organization
Like in Formula-1 racing, decision-making is crucial for business success and can be the difference between a checkered...
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Michael Humblet
The biggest hurdle between you and your plans for growth is this: nobody knows you. This is true if you’re a freelancer, an employee, an executive, even a company founder. You may be going...
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Outsourcing is here to stay. It is inextricably linked to the globalization of business. International trade networks continue to connect the worlds economies and organizations ...
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Anouk Pappers, Maarten Schafer
We started a storytelling expedition around the world, meeting 'people with a vision' and 'brands with a purpose'. We write their stories in a narrative context to facilitate word-of-mouth. ...
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Gerbrand Rustenburg
The new ‘sense of urgency’ in the business world of the 21st century demands an operational approach to strategic problems. This handbook deals systematically and in a practical way with key...
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Diane Nijs
`Making change happen is an important challenge strategists face today. Not only do many of our organizations need change, whole industries and systems need to transform in order to survive...
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Mike Hoogveld
The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments...
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Clo Willaerts
Clo Willaerts explains how online conversations can be observed, influenced and transformed into conversions, resulting in the kind of return on investment everybody likes: lower costs and...
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With more than 52 million members, fitness is the largest sport in Europe. However, with a penetration rate of around 15% of total population, the market has not yet reached its full...
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Roland van der Vorst
The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and...
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Sandra Derksen
A lot of therapists, coaches, counsellors and healers with a practice crave financial stability and abundance, but they don't know how to establish that. Apart from feeling insecure and...
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Marc Andrews, Matthijs van Leeuwen
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and...
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Anne Miltenburg
Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning...
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Rik Vera
Technology continues to change the world. In order to keep evolving as a manager, you have to find inspiration in that world. You have to have the courage to read the signals, to fully...
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Steven Van Belleghem
We are now entering the third phase of digitalization: the phase of far-reaching automation and artificial intelligence. This shift will radically change the relationship between companies...
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Christophe Jauquet
Why are people more conscious of their health today than ever before? How can you truly make your customers healthy and happy? What do health-conscious people expect from your company or...
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Ingeborg Bloem, Klaus Kempenaars
This book is about the visual display for protest. Focusing on the protest organizations skills to show branding. A reference tool, that reflects on current protest developments in context...
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€ 29,99
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Steven Van Belleghem
What if customers expect more than just a good product, excellent service and perfectly performing digital interfaces? And what if new technologies like 5G, artificial intelligence, quantum...
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Vargo
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research...
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Grewal
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today:...
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Grewal
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today:...
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French
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way,...
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Earley
Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such...
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Publications
The short, easy-to-use format makes this an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of...
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Maclaran
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
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Bonita Kolb
An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time.
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McKenzie-Mohr
Shows how social marketing can be successfully used to change environmental behaviour
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Blakeman
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
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Blythe
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key...
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Rossiter
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning...
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Eagle
This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future...
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Baron
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.
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Clow
A unique collection of 40 cases from Ivey Publishing, this casebook helps students gain a better understanding of marketing management by providing them with a look at the complex issues...
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Costas Papaikonomou
Costas Papaikonomou is one of the founders of Happen.com, one of the fastest growing creative innovation agencies of the 21st century. A career in innovation – studying, dreaming, creating,...
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A. Loudon
Selling is the core activity of every business. However, in many cases sales results can be improved. Not, as is usually believed, by training individual sales professionals in new skills,...
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