The Psychology of Advertising

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Bob M (Professor, University of Groningen, Netherlands) Fennis, Wolfgang (Emeritus Professor, Utrecht University, Netherlands) Stroebe

Paperback | September 2023 |

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Beschrijving

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.

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Specificaties

Auteur: Bob M (Professor, University of Groningen, Netherlands) Fennis, Wolfgang (Emeritus Professor, Utrecht University, Netherlands) Stroebe
Uitgever: Taylor & Francis Group Limited
ISBN: 9780367346393
Bindwijze: Paperback
Publicatiedatum: September 2023
Categorie: Studieboek
Taal: Engelstalig
Aantal Pagina's: 466

Beschrijving

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.