Misbehaving - The Making of Behavioral Economics

With relatable examples from everyday life investments, household spending to television game show dilemmas and the NFL draft, Misbehaving offers a present-at-the-creation account of Thaler s battle to upend traditional economic thinking. As readable as Freakonomics, as provocative as Thinking, Fast and Slow, Misbehaving is a singular look into profound human foibles one that will have readers retooling their grocery lists and retirement strategies, and lead managers to rethink every aspect of their business.