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Paperback | Mei 2024 |
Beoordeel dit boek als eerste!Beschrijving
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Specificaties
- Auteur
- Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu
- Uitgever
- Pearson
- ISBN
- 9781292363516
- Bindwijze
- Paperback
- Publicatiedatum
- Mei 2024
- Categorie
- Studieboek
- Taal
- Engelstalig
- Aantal Pagina's
- 688
Beschrijving
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
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Specificaties
- Auteur
- Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu
- Uitgever
- Pearson
- ISBN
- 9781292363516
- Bindwijze
- Paperback
- Publicatiedatum
- Mei 2024
- Categorie
- Studieboek
- Taal
- Engelstalig
- Aantal Pagina's
- 688