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Paperback | November 2017 |
Beoordeel dit boek als eerste!Beschrijving
Specificaties
- Auteur
- Deborah Wietzes, Beate van Dongen Crombags
- Uitgever
- BIS Publishers BV
- ISBN
- 9789063694449
- Bindwijze
- Paperback
- Publicatiedatum
- November 2017
- Categorie
- Algemeen
- Taal
- Engelstalig
- Aantal Pagina's
- 176
Beschrijving
Customer EXperience (CEX) is hot! Nowadays, it's getting increasingly hard for companies to be distinctive through the products they offer. So it is key for them to stand out by means of the services they offer in addition
to these product. A focus on the customer experience is needed. Many companies realize this, but only few manage to be successful. They understand the theory and the process to get there, but what they lack are concrete tools to bring the theory into practice. 'CEX SELLS' is the inspiration book for companies that want to deliver distinctive customer experiences in order to achieve their business objectives. Beate van Dongen Crombags and Deborah Wietzes discuss the various ingredients needed to deliver perfect customer experiences. Ingredients to define and design the optimal experience, but they also offer a description of what is needed in the organization for them to be able to deliver and manage that desired experience. They show how front runners worldwide have optimized their customer experience, and what other companies could learn from that. A book that will definitively inspire you to improve your own customer experience!
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Specificaties
- Auteur
- Deborah Wietzes, Beate van Dongen Crombags
- Uitgever
- BIS Publishers BV
- ISBN
- 9789063694449
- Bindwijze
- Paperback
- Publicatiedatum
- November 2017
- Categorie
- Algemeen
- Taal
- Engelstalig
- Aantal Pagina's
- 176