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Marketing for Entrepreneurs
Provide your students with practical insights, strategies, and tips on how applying marketing concepts can increase the chances of new venture success Meer -
Consumer Behaviour
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the... Meer -
Creating Value with Data Analytics in Marketing
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and... Meer