8 titels gevonden in Marketing 2023 Levertijd 2-3 werkdagen vanaf € 30,00
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Bert Van Thilborgh
Historicus, trendwatcher en futuroloog Bert Van Thilborgh surft in zijn eerste boek op de tien belangrijkste, actueelste en toekomstrobuuste trendgolven, waaronder glocalisering,...
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Nancy R. Lee, Philip Kotler, Julie Colehour
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and...
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Robert M. Schindler
Written by a leading pricing researcher, this book provides a simple unified system for the setting and management of prices.
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Samit Chakravorti
A uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries.
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Zubin Sethna
This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
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Tracy L. Tuten
From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook...
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Katelijn Quartier
This Big Book helpt je beslissingen nemen bij het ontwerpen van winkels. Met de komst van e-commerce is de rol die fysieke winkels spelen dramatisch veranderd. Hun bestaansrecht staat niet...
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