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Political Marketing: Theory and Concepts
Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political... Meer -
Public Relations
Explores the essential role of managerial theory and practice within the public relations/communications function of organizations. Meer -
Social Marketing Casebook
Brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Meer -
Marketing Communications Management: Analysis, Planning, Implementation
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in... Meer