-
Consumer Behavior and Culture
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in... Meer -
Global Marketing and Advertising
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of... Meer
-
kies een afdeling
Geef je op voor onze mailing
