13 titels gevonden in e-Book Met digitaal watermerk Marketing 2020 Engels vanaf € 7,99
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Antonio Banderas
A potential customer is browsing your Facebook page, taking a look at customer comments and your posts, and they decide to reach out to your chatbot. While you may think a basic Hello is...
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Erik Van Heuven
How can department stores regain their appeal? What do retail and showbiz have in common? Why is food the new fashion?Brands such as Galeries Lafayette, Harrods or De Bijenkorf appeal to the...
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Mohamed Bouker, Frank Geelen, Nart Wielaard
Leading next-generation decision-making in a data-driven organization
Like in Formula-1 racing, decision-making is crucial for business success and can be the difference between a checkered...
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Outsourcing is here to stay. It is inextricably linked to the globalization of business. International trade networks continue to connect the worlds economies and organizations ...
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Anouk Pappers, Maarten Schafer
We started a storytelling expedition around the world, meeting 'people with a vision' and 'brands with a purpose'. We write their stories in a narrative context to facilitate word-of-mouth. ...
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Diane Nijs
`Making change happen is an important challenge strategists face today. Not only do many of our organizations need change, whole industries and systems need to transform in order to survive...
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Mike Hoogveld
The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments...
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Clo Willaerts
Clo Willaerts explains how online conversations can be observed, influenced and transformed into conversions, resulting in the kind of return on investment everybody likes: lower costs and...
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Sandra Derksen
A lot of therapists, coaches, counsellors and healers with a practice crave financial stability and abundance, but they don't know how to establish that. Apart from feeling insecure and...
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Rik Vera
Technology continues to change the world. In order to keep evolving as a manager, you have to find inspiration in that world. You have to have the courage to read the signals, to fully...
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Steven Van Belleghem
We are now entering the third phase of digitalization: the phase of far-reaching automation and artificial intelligence. This shift will radically change the relationship between companies...
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Christophe Jauquet
Why are people more conscious of their health today than ever before? How can you truly make your customers healthy and happy? What do health-conscious people expect from your company or...
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Steven Van Belleghem
What if customers expect more than just a good product, excellent service and perfectly performing digital interfaces? And what if new technologies like 5G, artificial intelligence, quantum...
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