10 titels gevonden in E-handel Hardcover 2020 Levertijd 2-3 werkdagen vanaf € 69,00
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Baack
Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and...
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de Mooij
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in...
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Mitra
Moving beyond the narrow confines of a "how to" of innovation management, The Business of Innovation takes a contemporary approach reflecting on the wider, external contexts in which...
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McCann
Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns...
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Thomas
The first academic text to shine a light on the darker side of global business, providing an illuminating and critical approach to the study of business and management which is vital in...
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Blackburn
The SAGE Handbook of Small Business and Entrepreneurship offers contemporary chapters on all aspects of this rapidly-evolving discipline. Contributions from the best international scholars...
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Suder
A focused look into the business and management practices across Asia, from an author team located across three Asian-Pacific countries and experience of leading organisations spanning over...
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Leyshon
A broad and comprehensive Handbook, edited by leading figures in the field of economic geography.
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Suder
Fundamental theories and concepts for understanding how business is done in Europe, linked to the current European business environment through a range of up-to-date case studies and...
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