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Paperback | September 2023 |
Beoordeel dit boek als eerste!Beschrijving
This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. It is vital reading for undergraduate and postgraduate students, as well as marketing practitioners who want a clear overview to aid them in the planning process.
Specificaties
- Auteur
- Karel Jan (Hanze University of Applied Sciences, The Netherlands) Alsem
- Uitgever
- Taylor & Francis Group Limited
- ISBN
- 9781138332089
- Bindwijze
- Paperback
- Publicatiedatum
- September 2023
- Categorie
- Studieboek
- Taal
- Engelstalig
- Aantal Pagina's
- 424
Beschrijving
This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. It is vital reading for undergraduate and postgraduate students, as well as marketing practitioners who want a clear overview to aid them in the planning process.
Schrijf een recensie
Specificaties
- Auteur
- Karel Jan (Hanze University of Applied Sciences, The Netherlands) Alsem
- Uitgever
- Taylor & Francis Group Limited
- ISBN
- 9781138332089
- Bindwijze
- Paperback
- Publicatiedatum
- September 2023
- Categorie
- Studieboek
- Taal
- Engelstalig
- Aantal Pagina's
- 424