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Paperback | Augustus 2021 |
Beoordeel dit boek als eerste!Beschrijving
Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.
Specificaties
- Auteur
- Bertil Hulten
- Uitgever
- SAGE
- ISBN
- 9781526423252
- Bindwijze
- Paperback
- Publicatiedatum
- Augustus 2021
- Categorie
- Studieboek
- Taal
- Engelstalig
- Aantal Pagina's
- 240
Beschrijving
Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.
Schrijf een recensie
Specificaties
- Auteur
- Bertil Hulten
- Uitgever
- SAGE
- ISBN
- 9781526423252
- Bindwijze
- Paperback
- Publicatiedatum
- Augustus 2021
- Categorie
- Studieboek
- Taal
- Engelstalig
- Aantal Pagina's
- 240