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Paperback | December 2021 |
Beoordeel dit boek als eerste!Beschrijving
Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
Specificaties
- Auteur
- Ronald E. Rice
- Uitgever
- SAGE Publications Inc
- ISBN
- 9781412987707
- Bindwijze
- Paperback
- Publicatiedatum
- December 2021
- Categorie
- Studieboek
- Taal
- Engelstalig
- Aantal Pagina's
- 392
Beschrijving
Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
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Specificaties
- Auteur
- Ronald E. Rice
- Uitgever
- SAGE Publications Inc
- ISBN
- 9781412987707
- Bindwijze
- Paperback
- Publicatiedatum
- December 2021
- Categorie
- Studieboek
- Taal
- Engelstalig
- Aantal Pagina's
- 392