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Paperback | Februari 2021 |
Beoordeel dit boek als eerste!Beschrijving
This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion.
Specificaties
- Auteur
- Daniel J. O'Keefe
- Uitgever
- SAGE
- ISBN
- 9781452276670
- Bindwijze
- Paperback
- Publicatiedatum
- Februari 2021
- Categorie
- Studieboek
- Taal
- Engelstalig
- Aantal Pagina's
- 408
Beschrijving
This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion.
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Specificaties
- Auteur
- Daniel J. O'Keefe
- Uitgever
- SAGE
- ISBN
- 9781452276670
- Bindwijze
- Paperback
- Publicatiedatum
- Februari 2021
- Categorie
- Studieboek
- Taal
- Engelstalig
- Aantal Pagina's
- 408