Might see something you don't

Most people suffer a kind of “confirmation bias”. It’s a human tendency to find the confirmation of things already known based on day to day life experiences. One always will find a kind of evidence to proof what he or she already pretended to know. Therefore experiences showing the opposite will not be acknowledged or will be ignored. The moment you decide to turn it around, however, life becomes more surprising and joyful. That is the story of Richard Homburg’s life which resulted in building Homburg International over the past 50 years. It is not a traditional biography covering the life of a single person or a description of a company’s historical develop-ment. It’s the story of someone who stepped into life like a “puppy”. Curious, adventurous, willing to explore territories, prepared to take risks when seeing chances, making mistakes, without prejudice, and always willing to learn. It’s the story of an entrepreneur who was able to “conquer the world” with a group of companies as diverse as his interests and the people he was working with. Engagement, perseverance of all people involved helped to realize a kind of “American dream” by a Dutchman: crossing borders, countries and continents.