Intercultural Communication

an interdisciplinary approach: when neurons, genes, and evolution joined the discourse

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Mai Nguyen-Phuong-Mai

Paperback | Mei 2017 |

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Beschrijving

This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature. It posits that culture is not static, context is the driving force for change, and individuals can develop a multicultural mind.It is also the first IC textbook in the field that incorporates insight from evolutionary biology and the newly emerging discipline of culturalneurosciences. Such an interdisciplinary approach provides readers with new angles, encourages critical thinking, and sometimes challenges conventional knowledge in the field. The combination of the author's multiculturalacademic and journalistic background contributes to a balance of diverse perspectives and world views on cultural theories and discourses. The book is ideal for courses in Intercultural Communicationwith study cases, discussion topics and class activities.

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Specificaties

Auteur
Mai Nguyen-Phuong-Mai
Uitgever
AUP
ISBN
9789462985414
Bindwijze
Paperback
Publicatiedatum
Mei 2017
Categorie
Studieboek
Taal
Engelstalig
Aantal Pagina's
360

Beschrijving

This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature. It posits that culture is not static, context is the driving force for change, and individuals can develop a multicultural mind.
It is also the first IC textbook in the field that incorporates insight from evolutionary biology and the newly emerging discipline of cultural
neurosciences. Such an interdisciplinary approach provides readers with new angles, encourages critical thinking, and sometimes challenges conventional knowledge in the field. The combination of the author's multicultural
academic and journalistic background contributes to a balance of diverse perspectives and world views on cultural theories and discourses. The book is ideal for courses in Intercultural Communication
with study cases, discussion topics and class activities.

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Specificaties

Auteur
Mai Nguyen-Phuong-Mai
Uitgever
AUP
ISBN
9789462985414
Bindwijze
Paperback
Publicatiedatum
Mei 2017
Categorie
Studieboek
Taal
Engelstalig
Aantal Pagina's
360

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