Eventmanagement in de praktijk (e-Book)

Events have become of increasing significance, both from a communicative, cultural and even tourist valuepoint of view. Just think about the large number of events that is organized annually by and within cities and neighborhoods. As a result, a new phenomenon appeared: city marketing. The rise of social media is unstoppable, especially around events. Moreover, in addition to concept development, the 2010 Love Parade disaster in Duisburg has led to special attention to security during events. The book contains both the Dutch and the English version.