De stijl van het stedelijk / The stedelijk's identity

The reopening of the Stedelijk Museum Amsterdam on 23 September 2012 will mean the inauguration of a spectacular new edifice as well as a new house style. The Style of the Stedelijk is the fascinating account of the Stedelijk Museum’s unique relationship with graphic design and search for a new visual identity. In the documentary and the book The Style of the Stedelijk filmmaker Lex Reitsma and design historian Frederike Huygen examine the long search for a new house style. The various participating designers and their proposals are presented, as well as the house style concept developed under current director Ann Goldstein by Mevis & Van Deursen, and the museum’s fascinating history and unique relationship with graphic design. Lex Reitsma is a graphic designer and filmmaker. In 2011 he made the documentary Rietveld’s Chair (Premsela Design Stories 1). Frederike Huygen studied art history in Leiden and Amsterdam and is a freelance design researcher and writer specializing in design.