Mood contagion (e-Book)

mass psychology and collective behaviour sociology in the internet age

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Jaap van Ginneken

EPUB met digitaal watermerk | Juli 2013 |

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Beschrijving

Over the past century, the twin fields of mass psychology and collective behaviour socioogy have shared a rather marginal and episodic existence. They used to focus on crowd events and social movements, but they seem to have lost ground. The author gives them new relevance and topicality by re-connecting them with some of the very latest findings from biology (social genes), neurology (mirror neurons), and social science (reproducing memes). Through ten ever widening concentric circles, he takes us on a fascinating journey, from gregarious individuals to small groups, performance audiences and social movements, organizational culture and social networks, mass media and product markets, public opinion, and finally contemporary internet research. He notes that both managers and policymakers are increasingly surprised by mental earthquakes and tsunamis suddenly rippling around the globe within mere minutes.

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Specificaties

Auteur
Jaap van Ginneken
Uitgever
Eleven international publishing
ISBN
9789460947513
Formaat
EPUB met digitaal watermerk
Publicatiedatum
Juli 2013
Bestandsgrootte
2729378 bytes
Taal
Engelstalig
Aantal Pagina's
152

Beschrijving

Over the past century, the twin fields of mass psychology and collective behaviour socioogy have shared a rather marginal and episodic existence. They used to focus on crowd events and social movements, but they seem to have lost ground. The author gives them new relevance and topicality by re-connecting them with some of the very latest findings from biology (social genes), neurology (mirror neurons), and social science (reproducing memes). Through ten ever widening concentric circles, he takes us on a fascinating journey, from gregarious individuals to small groups, performance audiences and social movements, organizational culture and social networks, mass media and product markets, public opinion, and finally contemporary internet research. He notes that both managers and policymakers are increasingly surprised by mental earthquakes and tsunamis suddenly rippling around the globe within mere minutes.

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Specificaties

Auteur
Jaap van Ginneken
Uitgever
Eleven international publishing
ISBN
9789460947513
Formaat
EPUB met digitaal watermerk
Publicatiedatum
Juli 2013
Bestandsgrootte
2729378 bytes Kb
Taal
Engelstalig
Aantal Pagina's
152

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